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A New Revenue Stream That Earns Its Own Margin
What to ExpectYou already make great products for other brands. We can build you one of your own: a brand that turns your capabilities, spare capacity, or unlaunched innovation into margin you keep, without competing with your clients.
❋ The Right OpportunityConnecting your expertise to white space for an opportunity you can own.
❋ A Real BrandStrategy, identity, and an assortment built around what you already make well.
❋ A Path to MarketDigital channels that operate profitably and a retail opportunities when they fit the growth strategy.
❋ A Brand That Stands On Its OwnA lean team and a P&L that works profitably.
Define
Find the Opportunity
I map your capabilities, capacity, and costs against the market to find where a house brand can win, and where it shouldn't compete with your existing clients.
Build
Create the Brand
Positioning, identity, product, pricing, and packaging, built around your production, so the first run is profitable.
Launch
Take it to Market
You get a best-in-class GM to kick things off and grow it until it’s self-sustaining with a lean team that pays for itself and then some.